BraunWeiss is looking for a CRM Marketing Manager supporting various Digital Projects.
Our professionals balance analytical skills, market insight and expertise to help our clients make sound decisions. As an organization, we think globally—and encourage our people to do the same. That means when you take your place on our team, you’ll discover a supportive and collaborative work environment that enables you to excel in an Agile environment. If you’re ready to share your perspective with the world, make a real impact at BraunWeiss.
Responsible for generating, tracking and following-up on a database of prospective customers (leads) and working with dealerships to convert as many of these leads into customers as possible
Responsible for Digital media development including digital advertising, social media and websites
Responsible for developing, implementing and tracking the effectiveness of dealer marketing programs and events
Build and manage internal database of prospective customers
Work with media agency to develop, implement and track digital media strategy – orchestrate feedback loop for internal stakeholders and dealers, recommending enhancements as appropriate
Manage Salesforce database of Contacts, Leads & Opportunities and manage integration between various forms and applications
Ensure leads are delivered to dealerships and progress against these leads is tracked at the dealership, working in collaboration with Sales team
Design and implement customer acquisition events and promotions
Develop presentations demonstrating effectiveness of lead management programs and customer conversion metrics and use insights to create lead generation campaigns
Analyze customer data to develop hypotheses of customer segmentation - develop customer insights and share them regularly
Test campaigns against customer segments to determine targeted marketing tactics that are most attractive for individual segments of customers
Develop and grow database of prospective customers
Build a model that tracks, monitors and reports on customer conversion on a monthly basis
Implement standard process for managing interface between Salesforce and dealer CRM systems
2-4 years of related experience in email marketing and SMS
Bachelor’s Degree with strong academic record
Passionate about eCommerce and digital marketing with an interest in apparel and retail
Experience working with ESP platforms
Knowledge of Bluecore, Salesforce Marketing Cloud and Attentive a plus
Knowledge of HTML and CSS for email development
Experience creating and maintaining automated workflows
Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business. Proficient in Excel and data visualization tools (Tableau, Domo, BI Tools, etc.)
Knowledge of web tools including pixels, Google Tag Manager, Google Analytics, etc.
Strong project management skills, highly organized and demonstrated ability to execute projects on or under budget and on time or early.
Must be able to operate both strategically and tactically in a high-energy, fast-paced environment
Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.).
Familiarity with CCPA, GDPR (General Data Protection Regulation) a plus
Highly collaborative and the ability to work as part of a team
Strong communication skills, both written and verbal
CRM Marketing Manager
BraunWeiss is committed to providing equal opportunities in employment. We will not discriminate between applications for reason of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status age or disability.We do hire character and promote within the organization, so this is a perfect place for someone who wants to grow in an organization. Our HQ is located in Newton, MA and business hours are 9am-5pm. Reliable transportation is required.